When the company finally started receiving attention in the market, the Netflix model shifted from a mail server to internet television services where the company launched its video streaming service in the year 2007. Further, Reed Hastings started engineering innovation practices under which he also managed employee culture for innovation management. However, the company got subscribers in its initial time of incorporation and it started growing gradually. At that time, he wasn't sure about the success of the company or about the subscribers for this service in the US market (About Netflix, 2021).
Netflix customer service movie#
Moreover, it has been analyzed that the company reached 203.7 million subscribers during the year 2021 (About Netflix, 2021).įurthermore, elucidating on the history of Netflix, Reed Hastings founded Netflix along with his colleague Marc Randolph at Pure Software where he used to work earlier and they started it as a flat rate movie rental by mail service for the customers. The company provides online streaming services of an ever-increasing pool of movies, web series, documentaries, and other forms of digital content which are either produced in-house and by other producers.
It is an American production company founded in the year 1997 by Reed Hastings and is headquartered at Scotts Valley in California (BUTLER, 2020). Netflix is an OTT (over the top) content platform that provides online streaming services for subscribers.
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